Founder & CEO of Cremas Absalon
Charlene Absalon is an Information Technology professional by day and an adventurous experimental cooker at night. Growing up, she collected her own cookbook by cutting out recipes from the Dining section in newspaper. That cookbook became her guide and inspiration to launching her own business. A business that focuses on the creative solutions for food packaging and, more importantly, taste, which exceed expectations.
Cremas Absalon was founded in 2013 with the intent to reproduce a more modern and flavorful version of the traditional cremas. It infuses the richness of the Haitian culture with contemporary American customs to create a distinctive take on the authentic product.
The success of Cremas Absalon – Original led to the concept of Cremas Ice Cream. Cremas Absalon Ice Cream is the ice cream version of the product that captures the signature spices and sweetness.
What motivated you to start your business?
I always knew I would become an entrepreneur. At the age of twelve, I saw myself as a woman in business and by 15-years old I knew where my life would take me. The idea of owning my business motivated me throughout life until the dream became a reality.
As a Haitian woman in business, what are the challenges you faced as a business owner and how do you overcome them?
Like any other field, any form of business is male dominated and limited to a certain ethnic group. When discussing Cremas Absalon with non-Haitians, the reaction is a mixed bag of lukewarm, excited or mocking. But, those people who kept my spirit down are the ones that push me to work even harder. The glass ceiling is real. But be prepared to punch right through it. Strength. Patience. Perseverance.
How does your business relates to the Haiti or Haitian community?
The initial goal of my company is to present cultural Haitian cuisine as a legit competitor in a world that only views us as poor and unable to run a stable government. By breaking these stereotypes we can grow as a community.
In your opinion, why is it important for the Haitian community to support Haitian owned businesses?
The Haitian and Haitian-American community is currently experiencing a renaissance that puts our culture on display and increases the amount of Haitian-owned businesses. By supporting Haitian-owned businesses we built up the culture. That same support advances our potential as a whole and boosts confidence, empowering future generations to continue the movement. Without the support, we will always be the odd-man out with any influence.
All this reading about cremas will make you want some. Order yours on Cremas Absalon website below. Also stay connected with Crema Absalon through all theeir social media handles below.