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Friday 14 December 2018
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Grow Your Email List and Grow Your Business


An Email list is a key asset for strangers to become leads, leads become customers and a happy customer becomes a walking advertisement for your business. Without an email list your business is missing out on the best way to communicate with your clients/customers. There are a number of people who have learned this lesson the hard way. Unfortunately, I am one of them, when I realized the importance of it, I could not help but to share it with you.

With the forever changing technology, isn’t email marketing dead kind of dead? you might ask. No, it is not. In fact email marketing had never been more alive as it is today. Every website wants you to give them your email address, whether it is Facebook, Twitter, or The New York Times. Why email is so relevant and important? let’s find out. As a business owner keeping an email list is vital to your business.

Here are some advantages of an email list During our years of online marketing experience, we have learned that building an email list is probably the best thing you can do for your website and your business.

I can confess to you that on Haitian Businesses, my email list drives much more traffic and has a much higher user engagement rate than any other platform.

Why? Because when someone subscribe to my email list with double opt-in, they are really interested and are much more likely to open my email and click on the links. It is not such a surprising fact, here is why:

Email is Personal – Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. Your message is intended for a user and it lands into their inbox. It is very direct, personal, and casual.

Email is Purposeful – To get your email a user needs to signup for your email list and confirm their email address. Someone doing this much work is obviously already interested into hearing from you and is much more receptive and responsive to your message.

Email is Targeted – As I mentioned earlier the user has already shown interest in your products / content. They have already given consent to learn more by receiving your emails. They are much more likely to click, buy, and spread the word around for your products and services. Since you already know what they like, you can deliver them highly relevant content and offers to get better results.


Email is One-on-One – People read email in the privacy of their inbox. The message is not on a public wall or timeline. They can ask you questions directly in private with confidence. You’d be surprised how many people don’t want to ask questions on public forums where everyone can read them. Email also allows users to build a one on one relationship with you. Gradually they develop trust in your brand and proudly spread the word around.


To summarize all this, email definitely work a lot better than any other online marketing tool. Big name brands learned that long time ago, and this is why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists. They understand that the email is the best long term investment and people will continue to get their message at a very low cost for a longer period of time. Waste no time and get started today.


How to Start Building Your Email List?

Considering the benefits of building an email list, it requires very little effort, time and money to build. Here is how you can get started:

Select an Email Marketing Service Provider – I personally would recommend either Aweber or MailChimp.

Strategically Place Beautiful Option Forms – Some themes in the back end come with built-in sidebar email widgets. Your email marketing service provider may also provide you with the embed code that you can place into your website.

By following responsible best practices to build a permission-based house file, you will  create a win-win situation for both the customer and your brand. Treasure your email list like pearl. Those email addresses represent real people who have given you the permission to talk to them because they were attracted to you and the value u can add their life. Always remember that ever unsubscribe is only a click away, so cherish each and everyone on your email list.