When it comes to business marketing, Alex “Lex” Pierre-Louis has made an impressive impact in the industry. For the past 10 years his company and brand has been very successful and this is only the beginning, as you will read in the article below by Black Enterprise Magazine “BE MODERN AD MEN”. Among the many awards Pierre-Louis was recently awarded as one of 40 Under 40 Black Leaders of Today and Tomorrow for 2015 by Legacy Magazine.
On Monday, September 7, 2015 “Lex” attended my first ever HB CONNECTIONS event where business owners and professionals were able to promote themselves and make face to face conversations and connections with one another.
Congratulations “Lex” for your feature on Black Enterprise and wishing you continuing success in all your future endeavors.
Article by Black Enterprise Magazine
[The Ad Men] Meet “Lex” Pierre-Louis
By Daron Pressley | September 25, 2015
Name: “Lex” Pierre-Louis
Profession: Founder & CEO of Lex Promotions and Marketing Group (LPMG) / Lifestyle Marketing- Maybach Music Group/ Entrepreneur
I have changed/contributed to my industry by: Pushing to be the best in my field by creating and implementing marketing techniques that reach clients demographic. Over the past 10 years, I have implemented client’s brands and products into the lifestyle and culture of consumers.
The millennial generation is not so easily convinced by traditional branding methods that once worked not to long ago. For this new generation of consumers it is much bigger than just simple product advertising through various mediums. In addition to how a product helps them, the “new” consumer responds to lifestyle suggestions that illustrates what a brand stands for and how it lives its value. Cultural branding involves advertising and marketing with a specific lifestyle in mind. It involves people like “Lex” Pierre-Louis who for the past 10 years has successfully integrated brands into the lifestyle and culture of consumers.
CEO of Lex Promotions and Marketing group, Pierre-Louis has one primary focus. To utilize the strength of LPMG in grass roots promotions, urban and youth marketing/promotional campaigns, mix show radio, power promotions, creative advertising, mobile advertising, outdoor marketing, and special event planning. Targeting specific demographics using non-traditional advertising tactics allows the marketing teams he develops to implement strategic campaigns that generate business sales and results.
Companies must be quick, and brand by relevant association to consumer lifestyle. They must also energize and stimulate an emotional response in a genuine way. “My inspiration comes from understanding the urban and youth demographic, and understanding what it takes to capture their attention,” Pierre-Louis tells BE Modern Man. “My determination is my drive to be the best in my field and always remain creative in my work.”
Creativity is essential for brands and individuals to mover forward in today’s fast paced society where consumers are being inundated by advertising messages wherever they turn to look. The love for advertising, marketing, branding and promotions is what sparks Pierre-Louis’s creative energy. His passion pushes him to continuously challenge himself and keep his eyes open for inspiration. “My mind does not have an off button or even out to dinner button,” says Pierre-Louis. “Small observations can spark an idea for a project. I can go to dinner and observe the behaviors and interactions of a restaurants employees and it generates a creative idea that I am eager to implement in my work.”
This type of work ethic has resulted in Pierre-Louis and his company being the recipient of numerous awards including, “Independent marketing executive of the year” S.I.N. Awards, “Men of Distinction” Miami Herald/LegacyMagazine, and “Power 30, Under 30”. It is great to recognized, but for Pierre-Louis no award can come close to the joy he experiences as a father to his eight-year-old daughter. “My role as a father is the most rewarding career ever,” says Pierre-Louis. “I am able to watch her characteristics, body language, facial expressions, and personality and ultimately watch her grow into her own person. Being a father and knowing that I am responsible for her well being is the true achievement “
Over the past few years with TV shows like Shark Tank with Daymon John, and marketing geniuses like Steve Stoute’s stories being exposed to the general public, people really get a glimpse into what advertising and marketing a brand is about. Integrated Marketing for The Black Bottle Boys Program/Luc Belaire has been a career change for Pierre-Louis. “From its infancy stage to now being able to see how we were able to touch so many celebrities, social influencers, and spread content to millions of consumers is amazing,” Pierre-Louis tells BE Modern Man. Executing on a plan of action with a new product “Belaire” created the “Black Bottle Boys/Gilrs” culture that is looked at as a fraternity that everyone wants to be a part of. “It’s a program that has allowed consumers the opportunity to feel like they to can be like the celebrities Rick Ross, Meek Mill, Wale and other MMG artist. This program has created an identity for a brand (Belaire Rose) in a multi million dollar industry quicker then expected.”
A product of hard work and risk taking, Pierre-Louis realizes that his biggest challenges are yet to come. “My most challenging time is right now as we take Lex Promotions and Marketing Group to the next level,” Pierre-Louis tells BE Modern Man. “Staying ahead of the social media & technological advancements while expanding and pursuing new clients in different arenas is paramount to our success.”
Aligning consumers to brands through meaningful connections is just part of the business. A commitment to the community is the business. “The power of doing great in your community is contagious,” says Pierre-Louis. “With social media now, it is even more contagious. I posted a picture of me mentoring one of my students, and it motivated some of my peers to become mentors. Mentors play a valuable part in a youth’s future. We all have a responsibility to support our community, and now its easier then ever thanks to social media. We can come up with an idea, reach out to our followers and receive the support and help from them.”
This was the situation 2 years ago, when Pierre-Louis partnered with a Jones Pierre and I started “Christmas in Haiti”. “In our first year we were able to collect and distribute toys to over 2,000 children in Haiti,’ Pierre-Louis tells BE Modern Man. “It was just an idea, and now we are in the process of growing this into a non-profit organization. With the right support will reach our goal of 5, 000 toys this year.”
With so much media being transmitted every second, positive events and community outreach is by and large overlooked by mainstream media outlets. “The media needs stories to cover, so we have to present them with alternative images than the regular minority stereotypes. But if we really want to change mainstream media we have to support organizations like Black Enterprise and all minority reporters.”
Building, restructuring and staying ahead of the curve requires one to evolve. Pierre-Louis understands that what worked yesterday may nit work today. “A ever evolving man is what a BE Modern Man is,” says Pierre-Louis. “We are men who are not content with current or past successes but want and strive to be the best. A BE Modern Man understands that with his successes comes a responsibility to give back to his community because he wants to see his community succeed. That’s a Be Modern Man.
The BlackEnterprise.com team salutes “Lex” Pierre-Louis for his ability to implement culture branding and use this form of advertising in his business. As he continues to reinvent marketing campaigns we are honored to call him a BE Modern Man and look forward to seeing his strategic brand initiatives live out in our everyday experiences.
It’s our normal to be extraordinary. Follow @blackenterprise and join the BE Modern Man conversation using #BEModernMan.”